| Author(s) | Collection number | Pages | Download abstract | Download full text |
|---|---|---|---|---|
| Локатир Б. І., Tsutsa N. M. | № 2 (69) | 110-119 |
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Sincerity in content is very important. People want to see authenticity, so you should avoid over-presentation or idealization. Your publications should be natural and warm.
It has been determined that the visual component of social media content design plays a decisive role in achieving the set goal. It has been determined that high-quality photos, interesting videos or even simple but neat images will help attract attention.
Useful and informative content is always appreciated and your audience will always come back for new ideas. The modern audience values their time, so content design should meet their needs and emotions. short videos and concise texts work well.
The Saati hierarchy methodology was chosen for the study, which allows you to structure the problem in the form of a hierarchical tree. It includes the goal, criteria, subcriteria and alternatives, and also takes into account multi-level influences between them. The tool allows you to take into account various aspects and relationships between them. Based on this methodology, the problem of multifactorial selection of alternatives for the design of social network content was solved.
Keywords: social network, content, design, alternatives, criteria.
doi: 10.32403/1998-6912-2024-2-69-102-109
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