Analysis of design and printing compliance of newspaper publications with the requirements of regulatory documentation. Scientific Papers. Ukrainian Academy of Printing

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Dubnevych M. M., Maik L. Ya., Selmenska Z. M., Holubnyk T. S.	№ 2 (63)	29-41

Summary
References

On the basis of normative documentation regulating the design and printing of newspaper periodicals, the main quality indicators are systematized. The analysis of unit indicators of registration and printing execution quality of the specified category of the editions presented in the modern Ukrainian market of the press is carried out. In particular, the completeness of the source data submission in accordance with the requirements of DSTU 4861: 2007 “Information and documentation. Edition. Initial information” is analysed, as a result of which a number of violations of the specified requirements are revealed, in particular incorrect wording of the reader’s address.

The quality assessment of the font design of newspaper publications on a wide range of indicators (size, number of fonts in the publication, line spacing, line length, font capacity) according to the SOU standard 18.1-02477019-03: 2015 “Newspapers. Technical conditions” also testifies to the presence of discrepancies. The analysis of the formats and sizes of the fields around the columns of the studied publications shows that most of them are designed with the deviation of these indicators from those specified in the standards, while violating the requirements for the maximum allowable line length.

The assessment of no less important indicator of the optical density of the printed background under the text is carried out, as this method of design is often found in the newspapers design. The results of the research show that in some issues of newspapers this quality indicator does not correspond to the established maximum allowable values, which negatively affects the information perception by the reader.

The systematization of typical shortcomings in the design of newspaper publications and the frequency of their appearance is carried out. The most common shortcomings of printing design are identified and the assumptions are made about the reasons for their occurrence. The ways of the decision of the listed lacks are offered.

Keywords: branch standard, state standard, newspaper edition, initial data, reader’s address, font design, printing execution, sanitary norms, line spacing, size, font capacity, line length, optical density.

doi: 10.32403/1998-6912-2021-2-63-29-41

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