Game as a media marketing tool

Author(s) Collection number Pages Download abstract Download full text
Mudra I. M. № 1 (52) 288-295 Image Image

The article reviews the role of games conducted by editors in newspapers as a means to improve communication with the audience, increase the circulation publications. The presentation and the analysis of games conducted by the newspapers such as «Vysokyi Zamok» and «Express» have been done.

Keywords: game, marketing, newspaper, computer games.

  • 1. Hra v novyny: 6 prykladivtogo, jak onlajn-igry zavojovyyt media [Playing news: 6 examples of how online games are gaining mediad]. medialiteracy. Retrievedfrom Ukrainian).
  • 2. Dorosh, M. Igri v yakj grayut zhurnalisti [Games that journalists play]. Retrieved from Ukrainian).
  • 3. Dorosh, M. Chy potribni novynni Ihri? Retrieved from Ukrainian).
  • 4. Mudra, I.M. (2014). Marketinhovi stratehiyi suchasnih hromadsko-politichnih gazet Ukrayini. Lviv: Dizayn-StudIya «Papuga» (in Ukrainian)