| Author(s) | Collection number | Pages | Download abstract | Download full text |
|---|---|---|---|---|
| Bessarab A. O., Oharenko T. O., Zoska Ya. V. | № 1 (52) | 272-280 |
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The article presents the features of the use of social and communication technologies in the organization of the advertising campaign and the formation of information and media culture on the example of Classical Private University, which uses both traditional (advertising in the media, print ads, outdoor advertising, indoor advertising, video and audio-advertising, exhibitions and presentations) and innovative approaches (guerrilla marketing, cross-promotion, product placement, viral advertising, direct mail).
Keywords: innovation approach, Classical private university, media culture, advertising campaign.
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