Storytelling in infographic as a way of emphasizing in an informational noise

INFOGRAPHIC is a special ability to briefly combine a large number of data, numbers and visual images. This is not only about the text, but also with its font, not just the preparation of information, but also its analysis and processing, and, of course, work with graphic drawings. The high-quality transition of a large amount of information to the visual style is often a vivid addition to an article in magazine or newspaper. The main purpose of infographic is to improve the process of data perception, the explanation of complex information in elementary images, as well as providing information in a compact and interesting message that looks more beautiful than an ordinary text. Experts note that more than five pages of text, easily fit in a single graphic figure. INFOGRAPHIC is the ideal language for data transmission. The data presented graphically, clearly and definitely explain even the most specific information. The basis of each INFOGRAPHIC is history. Before you start visualizing data, you should think about what you want to tell and how. This will help you decide which information to use, which to discard, because the space for the placement of infographic is limited, so the purpose and content must be clearly formed before the creation. Qualitatively prepared INFOGRAPHIC outlines the plot, combining data visualization and graphic design; contains introduction, main message and culmination – expressive, motivating conclusion in which the author summarizes his message: for example, an appeal to visit the site, sign a petition, buy goods, etc. INFOGRAPHIC design should not just allow the viewer to make a predictable action, but to clearly indicate how he should use the valuable information that he received.

Today storytelling is the main marketers weapon. It is difficult to use pages in scientific, technical, or engineering INFOGRAPHIC. However, when we are talking about marketing, advertising, business, ecology, and moreover, journalism – storytelling is the best solution. In this work, tools and methods of the most popular Internet services for the INFOGRAPHIC creation have been analysed. To compare service capabilities, the following criteria have been identified: the access without registration, logging in with social networks, the ability to publish in social networks, a number of tools, a user-friendly interface, free of charge, video support, an audio support, the ability of converting to .pdf format, the Ukrainian language support.

For better visibility, a ranging has been conducted for the degree of weight. Based on the ranging of data, we can conclude that the best service is Venngage.

The main benefits of Venngage over the rest are a user-friendly interface, a large selection of templates and tools, but the most important advantage is interactivity.

Keywords: infographic, storytelling, service, weight coefficient, ranking.

doi: 10.32403/1998-6912-2019-1-58-40-47