Game as a media marketing tool

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Mudra I. M. № 1 (52) 288-295 Image Image

The article reviews the role of games conducted by editors in newspapers as a means to improve communication with the audience, increase the circulation publications. The presentation and the analysis of games conducted by the newspapers such as «Vysokyi Zamok» and «Express» have been done.

Keywords: game, marketing, newspaper, computer games.


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