Modern media market: content and geographical aspects

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Punchak L. A. № 1 (54) 105-110 Image Image

In the article, the author considers the convergence as one of the main factors influencing the formation of the modern media market. It has been determined that media products are characterized by the content and geographic profiles, different combinations of which require new approaches to the development of competitive strategies in the market. We have revealed enhancing of their impact on the content of the media market, based on the analysis of changes in the character of media products consumption.

Keywords: geographic market, competition, convergence, content, media market, consumption.


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