Social and communicational «PocketBook» events for the popularization of book reading in Ukraine

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Bessarab A. O. № 2 (51) 221-231 Image Image

The article deals with the social and communication events of PocketBook company, which introduced to the world market more than 30 models of electronic E Ink readers and multimedia tablets, most part of which became innovations in the electronic reading sphere. It was found that PocketBook company is not only the manufacturer of e-book, but the active public figure, one of the most affluent subjects of the readers’ culture formation. It’s confirmed by its projects as KidRead, ReadRate and BookLand, as well as numerous competitions and festivals, in which the company is acting as an initiator or sponsor (The Best Reader of Ukraine, Magic book, Reading for Pleasure, Children in a Journey: the Most Funny Stories etc.); prestige prises and awards, gained by the company, its vigorous activity in the social media.

Keywords: book, contest, social media, reading, PocketBook.


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