Subjects of publishing promotion: the role of the author, editor, publisher as the main processor

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Skiban O. I. № 1 (54) 221-227 Image Image

The influence of the main subjects of publishing promotion on the process of promotion of book production in the modern market has been analysed. Positive practices of attracting promotional campaigns to publishers have been considered. The possibilities and the role of both the author and the publisher in the context of ensuring effective communication have been outlined.

Keywords: book promotion, communication, author, publisher, information policy of the publishing house.


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