Supplements to the newspapers: types and prospects

Author(s) Collection number Pages Download abstract Download full text
Kitsa M. O., Mudra I. M. № 2 (55) 294-298 Image Image

In this article, we consider the role of supplements to newspapers as a source of attracting new audiences and the way to increase the revenues from the sale of copies of the media. The types of supplements produced by newspaper editorial offices are also presented.

Keywords: supplements, newspaper, marketing, readers.


  • Gurevich, S. M. (2004). Gazeta vchera, segodnia, zavtra. Retrieved from http://evartist.narod.ru/text10/06.htm#z_09 (in Russian).
  • ZU «Pro drukovani zasoby masovoi informatsii (presu) v Ukraini» (1992). Retrieved from http://zakon4.rada.gov.ua/laws/show/2782-12 (in Ukrainian).
  • Kreft, S. (2008). Dodatkova ta pobichna diialnist hazetnykh pidpryiemstv. Suchasnyi media-menedzhment v drukovanykh ZMI: shliakhy rozderzhavlennia ukrainskoi presy. Retrieved from http://www.kas.de/wf/doc/kas_14076-1522-13-30.pdf?080627094557 (in Ukrainian).
  • Mudra, I. M. (2014). Marketynhovi stratehii suchasnykh hromadsko-politychnykh hazet Ukrainy. Lviv (in Ukrainian).