Background of the innovative PR-tools formation

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Todorova O. V. № 1 (50) 318-324 Image Image

This article deals with peculiarities of PR space of the new generation. The principles of organization of information space and new opportunities that phenomenon of “information society” in the social communication of modern business have been analyzed. Monitoring of corporate websites, corporate media, social networking accounts of modern business were used for the analysis. It appears that these research results can be useful for modern business communication specialists where methods of communication with consumers are being developed.

Keywords: innovative PR tools, channels of communication, social com­munication, convergence, interactivity, social networks, communication on the Internet.

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