Development of the ukrainian-language mass media sphere by means of printed book products: analysis and statistical evaluation

The process of the state Ukrainian-language mass media sphere development by means of printed book products has been considered in this article as well an analytical assessment of this process has been provided on the basis of 1991-2019 statistical data. The author’s conclusions on the nature, content, means of development of the state mass media sphere have been made and it has been observed that the vast majority of scientific researches concerning this issue offer the study of theoretical background, namely, the conceptual and categorical apparatus, methods of organization, management, methods of informatization, security, development, etc., while the socio-economic assessments and analysis is less popular. The specific role of the mass media sphere in the state external and internal security, cultural and educational development of society has been emphasized. It has been noted that nowadays in Ukraine there is no full, qualitatively reliable assessment of the state mass media sphere, including its Ukrainian-language component, primarily due to the lack of a systemic complex method for its determination, but there are only some statistical data indicators which are not always interrelated. It has been offered to evaluate the state of the Ukrainian-language mass media sphere by considering the impact of the print products (books, magazines, newspapers, other types of print editions) and calculating a number of special index values. It has been established that within the study period, the state mass media sphere was developing at an increasing rate according to the indicator of the Ukrainian-language titles publication, and, on the contrary, this process was extremely disproportional concerning the print runs of the Ukrainian-language editions. As well the production of Ukrainian-language printed book per resident of the country was too low in the course of all years. It is recommended to define the integral coefficient of the Ukrainian-language mass media sphere development by printed book products. An evaluation scale for the integral indicator has been developed; in accordance with its values it is recommended to provide certain characteristics for the rate of the state Ukrainian-language mass media sphere development by means of printed editions. The most significant measures are outlined to strengthen the state Ukrainian-language mass media sphere in the current crisis conditions of the functioning of book publishing organizational structures as well the prospects for further scientific research have been offered in this article.

Keywords: state Ukrainian-language mass media sphere, book products, index values, analytics and statistical evaluation.

doi: 10.32403/1998-6912-2021-1-62-154-166