The article analyzes the characteristics of the most popular electronic publishing and literary sites: ЛітАкцент, Гоголівська академія, Сумно?Ком, Укр.літ. The main activity of them has focused on the popularization of Ukrainian books online. The subject of these resources is the problem of modern literary process, publishing news, literary competitions as the possibility of realization for young writers and authors as a way to search for publishers. The most popular literary genres of electronic publications have been reviews, surveys and reports so as to best contribute to the popularity of the authors, promoting their books and reflecting the dynamics of literary life. The virtualization of literary and literary-critical texts becomes an integral part of modern life and literary publishing process, because the interaction between different literary sites makes it possible for potential readers to follow for development in literary life and dialogically respond to it.
Keywords: website, literary process, publishing realities, circle of authors, review, issues publications, literary criticism genres.
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