Formation of foreign languages connotation in the advertising texts as an effective manipulative method

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Mykhailovych O. P. № 1 (50) 272-277 Image Image

The article defines the expediency of using connotations in foreign languages to improve the communication efficiency of the advertising texts. The methods of forming connotations in foreign languages by means of using terminology have been considered. The effects that can be achieved through the reviewed method have been described.

Keywords: advertising text, the term, connotation.

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