Getting readers’ feedback as media strategy tool (illustrated at the example of Radical Party journal «Narod» (1890–1895))

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Makarchuk O. H. № 2 (53) 404-411 Image Image

The article is devoted to one of the most important areas of the editorial board activity — getting the readers’ feedback. Based on the analysis of media content of the first Western Ukrainian party journal of the Rus-Ukrainian Radical Party «Narod», in particular its section ”Correspondence with the Editorial Office” the readers’ and authors’ opinions are analyzed as a valuable source of information and means of expanding readership.

Keywords: Party press in Western Ukraine, Austro-Hungarian period in Ukraine, the journal of the Rus-Ukrainian Radical Party «Narod», working with the readership.


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