Logic culture of a media product: «The phetoric question calling for the immediate answer

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Zelinska N. V. № 1 (50) 231-239 Image Image

The reasons, consequences and forms of responsibility for logic mistakes in the text functioning in the media space have been researched. As one of the main reasons, the lack of appropriate methodical basis and the specialized handbooks on the native language, which could be used in the professional teaching of the future publishers, editors, journalists, the problems of the authorship of such books has been discussed. At the same time the necessity of taking into account the objective obstacles having place between an author and a reader (a listener, a viewer) and overcoming them, actively using the universal logical instruments, has been accented. The damage of disregarding of the logical demands during the editor’s working up of the authors’ materials has been shown on the real examples, and on the contrary, the effectiveness of proving of the logical mechanisms into editorial practice has been demonstrated.

Keywords: media text, author, editor, publisher, journalist, logical culture, logical mechanisms, editorial practice.

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