Print advertising as a form of printed products

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Holubnyk T. S. № 2 (53) 105-111 Image Image

The role of advertising and its practical value in economics and journalism have been considered, the problems of advertising business have been analyzed.

The article systematizes the information on the types of advertising media and singles out printed promotional products. An emphasis is put on the playback of any advertising information on different mediums. The most common types of print advertising have been mentioned. The use of digital technologies and laser systems in the manufacture of this type of printed products has been outlined. Particular attention is put on kinds of composition and graphic design tools in the formation of advertising information, especially the use of typography and color, which grabs the attention of the consumer of the listed types of print advertising.

Keywords: print ads, composition, graphic design, color management.

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