Author(s) | Collection number | Pages | Download abstract | Download full text |
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Kitsa M. O., Mudra I. M. | № 2 (55) | 294-298 |
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In this article, we consider the role of supplements to newspapers as a source of attracting new audiences and the way to increase the revenues from the sale of copies of the media. The types of supplements produced by newspaper editorial offices are also presented.
Keywords: supplements, newspaper, marketing, readers.