|Author(s)||Collection number||Pages||Download abstract||Download full text|
|Oblasova O. I.||№ 1 (50)||289-298|
The stages of formation and development of PR-technologies in the United States, the specificity of PR-communications of the period of the «new course» of President Roosevelt administration have been determined. The specific features of the American PR appeared exactly in the time of the «new course» when due to economic difficulties, it was necessary to introduce elements of state regulation into a free market. For such reason, the government had to conduct an active outreach in order to enlist the support of the population. In simple terms the President explained the essence to his compatriots and the need for reform, resorted by the administration.
But the greatest development during the «new course» PR received at the state-military level. The main tool in this case was the Office of War Information, and PR-men of that time had to deal with the publicity, the military censor, help for the military correspondents.
Keywords: «New Course», PR-technologies, publicity, information agencies.