The specific features of the PR-technologies in the public policy of the United States during the period of the «New course»

Author(s) Collection number Pages Download abstract Download full text
Oblasova O. I. № 1 (50) 289-298 Image Image

The stages of formation and development of PR-technologies in the United States, the specificity of PR-communications of the period of the «new course» of President Roosevelt administration have been determined. The specific features of the American PR appeared exactly in the time of the «new course» when due to economic difficulties, it was necessary to introduce elements of state regulation into a free market. For such reason, the government had to conduct an active outreach in order to enlist the support of the population. In simple terms the President explained the essence to his compatriots and the need for reform, resorted by the administration.

But the greatest development during the «new course» PR received at the state-military level. The main tool in this case was the Office of War Information, and PR-men of that time had to deal with the publicity, the military censor, help for the military correspondents.

Keywords: «New Course», PR-technologies, publicity, information agencies.

  • 1. Bogdanov E. and Zazikin V. (2004), Psychological basis of publik relations, Piter, 208 p.
  • 2. Borisov B. (2001), Tekhnologies of advertisement and PR, Fair-press, 624 p.
  • 3. Ivanchenko G. (1999), Reality of publik relations, Cmisl, 153 p.
  • 4. Kitchen F. (2004), Publik relations: principles and practice, Unity, 453 p.
  • 5. Korolko V. (2000), The basis of public relations, Reffle-book, 342 p.
  • 6. Molodyakov V. (2013), The First World War: the battle of the propagandists, available at :
  • 7. Pocheptsov G. (2005), Publik relations for professionals, Reffl-book, Vakler. 624 p.
  • 8. Pocheptsov G. (2001), The theory of communication, Reffl-book, Vakler. 392 p.
  • 9. Chumikov A. (2000), Publik relations: the concept, history, structure, Public relations: Textbook, Delo, 272 p.