Fashion representation on the pages of women’s magazines in Lviv (end of XIX — first third of XX century)

This article deals with froms and techniques of fashion representation as a socio-cultural phenomenon on the pages of women’s magazines of Lviv, particularly its Ukrainian and Russian language segments in the end of XIXth — early XXth century. The main focus is on the typology of media coverage and specificity of fashion trends in review sections and journalistic articles devoted to fashion.

Keywords: fashion, clothes, Lviv women’s periodicals, illustration, magazines «Lada», «Rusalka» («Mermaid»), «Zhinocha sprava» («Women’s Busimess»), «Nova Khata» («New Home»), «Zhinochyi holos» («Women’s voice»), «Zhinka» («Woman»), «Ochah» («Fireplace»).