Risks in publishing business activity: financial, economic, social and psychological aspects

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Hirniak O. M., Lazanovskyi P. P., Stetsiv L. P. № 2 (55) 114-124 Image Image

The risks in the publishing business have been considered in the paper with the statehood position and from the viewpoint of the entrepreneur-publisher. The attention has been paid to the exceptional features of the publishing activity and its role in shaping the mentality of the Ukrainian people. The results of the publishing business activity in Ukraine for five-year periods have been analyzed and its major risk factors have been identified. The author’s vision has been offered concerning the psychology of publishers behavior in the current conditions of State economy crisis within the context of their business risks. It has been enhanced that the risks in the publishing business are justified if not out of financial and economic reasons, then, definitely, with their social and psychological expediency. The suitability of risk in the publishing business has been indicated in terms of its social and cultural orientation. Conclusions have been made and the development trends of this research area have been outlined.

Keywords: publishing business, risks, safety, psychology of risk, social and econo­mic consequences of risk.


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