Features of the publishing brand formation and promotion

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Koroliuk N. Ya. № 2 (51) 196-204 Image Image

Difficult business conditions require the effective management of the economic activity of small enterprises by means of a systematic approach to define a set of key indicators not only in relation to a certain entity activities, but also to characterize the macroeconomic processes. It is proved that external factors determine the trends in the development of small industrial enterprises in Ukraine.

Keywords: efficiency, systematic approach, enterprise structures, a set of indicators.

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