The runic sign as a means of social communication has been considered. It has been proved that the semantic component of runic signs-symbols eventually undergoes transformations. It has been also determined that the rune symbol is a sign due to the classification of the semiotic model by Charles Peirce. A runic sign-symbol has been considered as a system component of the communication process. The stages of transition from a sign to a sign-symbol have been defined. The sign functions by A.Solomonik have been analyzed, and the general and specific features of runic signs-symbols have been distinguished. It has been determined that the phenomenon of a runic sign-symbol as a means of information storing is in its communicative properties and ambiguity: each rune sign has about twenty semantic values that are decoded depending on the context. The vectors of the runic signs diversification have been defined according to their functional indications.
Keywords: sign, rune, communication, function, diversification.
- 1. Husserl E. (1994), Phenomenology, and Time-Consciousness, Collected Works, Vol. 1, Moscow.
- 2. Derryda J. (1999), Voice and Phenomenon, Other Essays on Husserl’s Theory of Signs, Aletheia, Saint Petersburg.
- 3. Cassirer E. (1995), Philosophy of Symbolic Forms, Yale University Press, Vol.2, p. 103.
- 4. Peirce Ch. (2000), Beginnings of pragmatism, Vol. 2. Logical Foundations of characters, translated by Kyrjushchenko V. and Kolopotina M., Aletheia, Saint Petersburg.
- 5. Semenovker B. (2009), Evolution of information activities. Handwritten information, Part 1, Pashkov House, Moscow.
- 6. Kvіt S. (2008), Mass Communications: a manual, Kyiv-Mohyla Academy press, Kyiv.
- 7. Rizun V. V. (2011), Outline of the methodology of social communications, World Social Communications, Vol. 2, pp. 7–11.
- 8. Horovyi V. (2010), Social information communications, their content and resource: a monograph, Vernadsky National Library, Kyiv.
- 9. Ilhanajeva V. (2009), Social Communication (theory, methodology, activities): Reference Dictionary, Urban typography, Kharkiv.
- 10. Kushnarenko N. (2009), Documentology: for students of Institutes of Culture, Knowledge, Kyiv.
- 11. Korabljov L. (2005), The Runology of Jon Olafsson from Grunnavík. The Icelandic Treatises of the 17th Century, Veligor, Moscow.
- 12. Novosjolov V. (2009), The philosophical understanding of the ontology of a sign, Novosybirsk.
- 13. Potebnja A. (1914), Some characters of the Slavonic Folk Poetry, Peaceful labor, Kharkiv.
- 14. Solomonik A. (2009), Essay on common semiotics: a monograph, MET Publishing, Minsk.
- 15. Morris C. (1983), Basics of the theory of signs, Semiotics, p. 39.